The refreshed logo of the European Green Party:
The upcoming European Parliament elections in 2019 present an opportunity for the European Greens to increase our political weight, and one of the pre-requisites for a successful election campaign is strong communication, which includes the visual brand image.
We need a visual identity that is compatible with campaigning in the digital-age, and is therefore responsive to mobile devices and also social media friendly. We have over 120,000 followers on Facebook and over 22,000 followers on Twitter, with our posts reaching millions every year.
The logo has been purified for the three following reasons:
1) Functionality - The refreshed logo can be scaled and cropped as needed, allowing it to be used on various applications (from a small mobile screen on Twitter to a large banner at an event) without distorting or becoming unrecognisable.
2) Campaigning - The logo’s simplified look can be adapted for campaigning purposes, especially on social media.
3) Symbolism - The refreshed logo has twelve petals, mirroring the twelve stars in the EU flag. The logo we are currently using does not have this symbolic value, and its abundance of petals makes it un-workable.
Due to the new law that determines the financing of European Political Parties (Regulation 1141/2014 on the Recognition of European Political Parties), our logo must be inserted into our statutes, and will thus be voted on at the council meeting in Glasgow
We hope we can rely on your support for the refreshed logo by voting in favour.
Mar Garcia - Secretary General of the European Green Party
Leigh Pisani - Social Media Officer at the European Green Party
Kristine Smukste - Project Manager at Wunderkrout