20 July 2018
The Irish Greens have succeeded in helping set a new precedent on how online political advertising is regulated.
In response to a request by Green Party Leader Eamon Ryan, Facebook says it will now publish comprehensive data on political advertising during Ireland’s recent abortion referendum campaign.
Green Party Leader Eamon Ryan TD responded as follows:
"Providing data about online spending in the recent Irish abortion referendum sets an important precedent which should apply now in every future vote.
" What took place during the Brexit referendum and the last US Presidential election cannot be ignored or allowed to happen again. We want transparency about online political advertising so hidden funding does not distort the democratic process.
"It is not that we want to ban all online political activity. What we cannot accept is foreign money seeking to buy a result by subterfuge.
"We are now asking Google to follow the example Facebook has set, so we get a full picture of what went on during the recent campaign. The wild west days for unregulated online advertising are over.”
European Green Party co-chairs Monica Frassoni and Reinhard Bütikofer added:
“Checks and balances to regulate the murky world of online political advertising are long overdue.
“We hope this is only a first step towards shedding light on so-called ‘dark ads’ surreptitiously targeting individuals and warping the democratic process.
“We are thankful to the Irish Greens for taking a lead on this important issue and look forward to putting in motion better regulation to guarantee greater transparency and fairness online.”
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