Parallel session during 28th EGP Council in Antwerp, Saturday 19 May 2018, 18.00 - 19.30
The digitization of communications, information gathering and knowledge management has fundamentally changed the way we work and interact with one another. We now reach the majority of our members in a digital way. Digitization has revolutionized the way we conduct election campaigns and engage with voters, moving from mostly paper to bytes.
Loes Van Cleemput (NationBuilder project manager, Groen) and Philippe Bossin (Digital strategist, Groen) will present you with an exclusive look behind the scenes of two upcoming election campaigns. The Greens are polling high in Belgium and are presented with the challenge to translate those numbers in two consecutive election victories. To that end, the Flemish Greens have totally revamped their digital party infrastructure. Moving from a slew of separate databases mainly focused on managing member data to one networked operation running on NationBuilder. Capable of managing multichannel, segmented interactions with hundreds of thousands of voters and organizing thousands of local volunteers. Or at least, that's the idea. Breaking away from legacy systems and ways of working, has posed some serious challenges. Anyway, you will get cosy with their well-thought-out ladder of engagement and witness the power of petitions, door-to-door campaigning and ... simple email.
Thomas Künstler (Advisor of the board for participation and digitization of Bündnis 90/Die Grünen) will give an overview of the digital developments in the german green party and what they plan for the next two years. The decentralized approach of the "Grünes Netz" (Green Network) has made many different applications possible. He will also show a new participation tool that members can use to submit petitions to the board or contributions for the election program.
- Thomas Künstler, Advisor of the board for participation and digitization of Bündnis 90/Die Grünen, Germany
Thomas Künstler has been working for the committee of Alliance 90/The Greens Germany since 2013 and in the newly created position as advisor for participation and digital issues since December 2016. He studied law in Kiel and left the university to work as a self-employed digital advisor for pharmacies. He became member of the green party in 1993 and gained experience in many positions for the green party for example as council deputy for ten years, as member of a regional party board or as long-standing spokesperson of a working group of media and network policy. From 2011 until 2017 he has been a member of the Decision-Taking Council of the media regulatory authority in the north of Germany.
- Loes Van Cleemput, NationBuilder projectmanager, Groen, Belgium
In June 2017 Groen decided to work with NationBuilder and Loes was hired to manage the overall project. Before 2017, Loes was Groen coördinator in Antwerp where - together with a lot of voluntueers - her focus layed on internal party work & campaigning. She coördinated the local campaign in 2012 & was coordinator for Provincie Antwerpen in the latest federal, Flemish & European elections in 2014.
- Philippe Bossin, Digital strategist, Groen, Belgium
Philippe got involved in the Belgian Greens as a local volunteer webmaster. He ran for office several times throughout the years, serving on the town council of Kortenberg for six years. Since 2010 he has been running the party social media channels professionally and he has led the development of a new party website, twice. He has a background in psychology and strategic communications.